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Sonitrol

Founded in 1964, Sonitrol, Inc. supplies installation and monitoring of verified electronic security systems and is the second largest provider to commercial enterprises in the U.S. The Company's product offering includes intrusion and fire detection, access control, and closed circuit television systems. Sonitrol differentiates itself from its competitors through the use of proprietary audio detection and verification technology. Sonitrol's network services over 120,000 customers in 166 territories throughout the United States, including 93 of the top 100 markets. The Company’s national presence, through the use of both direct and franchised operations, allows Sonitrol to service larger multi-location customers, as well as small and medium-sized businesses.

The market for security alarm monitoring and installation is a large, growing industry that has demonstrated stability, even through times of economic recession. The total market for electronic security and installation exceeds $23.3 billion, while the market for providing these services to businesses exceeds $10.8 billion. The commercial market is generally characterized by long-term contracts, recurring revenue, high average revenue per customer, and low attrition. Projected acceleration in growth is predominantly due to the heightened awareness of security concerns after 9/11, and the introduction of digital technologies that allow the integration of many formerly disparate security components.

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Quick Facts

  • Date of Initial Investment: 3/29/2004
  • Status: Sold to Stanley Works in June 2008
  • Type of investment: Fund I
  • Headquarters: Chicago, IL
  • URL: www.sonitrol.com

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