Professional Bull Riders, Inc. is the leading major league sports franchise for bull riding in North America. The Professional Bull Riders, Inc., was founded in 1992 by 20 accomplished bull riders who joined together and took a business risk to try make bull riding – the most popular event in traditional rodeo – into a stand-alone sport. Each rider chipped in $1,000 to help launch his dream of someday seeing bull riders recognized as mainstream professional athletes. The PBR is headquartered in Pueblo, Colo., and has over 1,200 bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. PBR currently operates four domestic tours, including the Built Ford Tough Series presented by Wrangler, U.S. Smokeless Tobacco Company Challenger Tour, Enterprise Rent-A-Car Tour and Discovery Tour, and has a rapidly growing presence in international markets, including Brazil, Mexico, Australia and Canada.
Date of Initial Investment: 4/23/2007
Status: Current Fund II Portfolio Company
